Is anyone else surprised about how my public interest design is getting lately? Consciously or subconsciously the masses have embraced design seamlessly into their lives, at times not even realizing its impact in their day to day lives. From being a niche topic—design has come to being omnipresent, and everyone is taking notice. it is now intergrated into everyone's lives—socially and emotionally and is creating richer life experiences. Plus, design for the masses doesn't mean what it means to us designers, it is a means to more meaningful experiences and they're expecting it more and more. For designers it's a craft. That might have to change. it's good for design, and certainly design for good. The service industry can't afford to not take notice. Adapting to this change only makes sense and will allow for an easier acceptance of their products in the consumers lifestyles.

http://www.publicinterestdesign.org/

 

 

 

 

Well written article about experiential advertising

http://www.getthefive.com/articles/the-marketeer/method-10-x-10-the-experience-tells-the-story/

 

 

 

 

 

 

 

 

There has been a lot of chatter recently about Abercrombie & Fitch and who the CEO likes to target. See what one man is doing to stand up to him. 

 

http://www.huffingtonpost.com/2013/05/14/abercrombie-and-fitch-homeless-brand-readjustment_n_3272498.html?utm_hp_ref=fb&src=sp&comm_ref=false

 

 

http://www.oreo.com/wonderfilled/

some more info here >> http://nyti.ms/19h4bcA

 

 

 

 

 

 

 

 

With Vine now being the latest shiny new digital toy that brands want to play with, here's a quick collection of examples of how some brands are using it well (including Urban Outfitters), and a few not-so-much.  Time to get inspired!

http://www.businessinsider.com/brands-are-doing-incredible-things-on-vine-2013-5#when-vine-launched-january-25-it-took-brands-less-than-24-hours-to-jump-on-the-platform-urban-outfitters-was-the-first-to-put-out-what-it-calls-the-most-important-vine-youll-ever-see-1

There's little need to name a partner/property, or product features, when an ad tied-in with a blockbuster re-boot is done well enough: http://mashable.com/2013/05/07/zachary-quinto-leonard-nimoy-audi-ad/

 

http://blogs.prevention.com/inspired-bites/2013/05/07/a-new-campaign-highlights-where-we-shop/

"During August's OppiKoppi Music Festival, attendees can order beers from their phones to be delivered the event's District 9 campsite. The beer-equipped drones will swoop down and deliver beer via parachute to the appropriate customer..."

Seems like there's a few bugs to work out, but will we be advertising on drone parachutes in the future?

http://mashable.com/2013/05/05/beer-drones/

 

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460?autoplay=1

hopefully this will speed up the process of scanning, buying products without the grocery stores needing to buy new scanner / readers.

check out the details here  http://bit.ly/ZRBXRk

Fab launches first-ever retail outlet. Online and physical space retail colliding seamlessly.

http://mashable.com/2013/04/30/fab-launches-first-retail-store-design-your-own-furniture/

 

Remember that inspiring NIKE ad from last summer featuring the overweight kid jogging down an empty street with the TOM HARDY whispering about "greatness"?

It spot was risky and unapologetic and now it's reaping rewards again, because that kid has lost 32 lbs. 

It's all over the ad blogs, he's making rounds on the morning shows and the first thing they do is show that commercial, for free (http://bit.ly/14WqIyS)

This is a great example of why it's important to take risks in advertising, because you never know when one of your bets is going to come from out of the blue and reward you one more time. 

If you haven't seen it the original, here you go. http://youtu.be/2JnYcuRW_qo

 

 

 

 

 

 

Interesting fact-based TED talk about what attributes to a satisfactory work-self relationship.

http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work.html

 

The 12 employees at Peanut Butter & Co. used a 6-second video to promote a buy-one-get-one-free coupon for National Peanut Butter & Jelly Day, which falls on April 2, in case you were wondering. The effort generated 300,000 impressions and 6,000 coupons downloaded. Simple, relevant value.

Learn more here: http://read.bi/ZkCqub

Pretty cool tech in a mall in Hong Kong.

 

http://kotaku.com/awesome-tech-demo-turns-you-into-iron-man-472613965

what?!! Yeah.

http://www.behance.net/ezequielgalasso

 

Another shout out for Diet Pepsi on The Dieline includes artwork created at TL for Target!  Awesome work done by the team in Wilton (Amanda Maurutis, Corinne Bolanos, Jen Roche, Sarah Kelleher, Matt Coppola, and Matt Nevins)!

http://www.thedieline.com/blog/2013/4/4/sip-in-style-limited-edition-diet-pepsi-mini-can-by-vern-yip.html

40 years ago yestserday, (April 3, 1973), the first cell phone call was made by Martin Cooper (motorola employee)

 

take a look at the infographic to see how far we've come with our cell phone technology!

Awesomely engraved skate decks by Magnetic Kitchen. I can always appreciate innovativeness but when the design is just as cool... Just check out the link!

 

 

http://knstrct.com/2013/03/19/magnetic-kitchens-laser-engraved-skateboard-decks/

Walmart.com has introduced a “trending now” capaibility to help shoppers browse its assortment based on what’s popular.  The trend types include filtering items by:
New Pin in the social media site Pinterest
Best rated
Just sold on Walmart.com
Best seller on the website
Just reviewed
Top searched
Users may also filter by departments, including auto & DIY, baby & kids, movies/music/books, toys & video games, home/furniture, and electronices & office

Stunning work by Starbucks

http://www.thedieline.com/blog/2013/2/19/behind-the-design-redesigning-the-tazo-brand.html